Tag Archives: vickery

What kind of auction does Google Adwords use?

Just out of interest, if you ever wondered about Google’s very interestingly, but seemingly complicated, form of auction used to bid and charge for Google AdWords, it is a form of ‘Vickrey auction’. That’s where you bid one amount but … Read more…

Posted in Blog, Hints & Tips, Search Engine Optimisation | Tagged , , , | Leave a comment