Tag Archives: ppc

Facebook advertising – check the numbers add up

We’ve just recently setup a Facebook ad campaign for a local company, and it prompted me to remind our blog readers to treat ALL sources of paid advertising with scepticism. We got some reasonable viewing numbers (Facebook advertising is a … Read more…

Posted in Blog, Search Engine Optimisation | Tagged , , , | Leave a comment

Google AdWords editor upgrade fails

If you use the very useful Google AdWords external editor tool (http://www.google.com/intl/en/adwordseditor/) (and you should to enable you to copy ads/campaigns etc. far more easily than in the online interface) then you might get a bit of a shock when … Read more…

Posted in Blog, Hints & Tips, News | Tagged , , , | 5 Comments

Google AdWords – stop competing against yourself!

Although it can be a valid strategy to advertise for your own brand name using Google AdWords (and potentially for your competitors’ brand names), many people don’t look to see if there is actually anybody competing for those keywords. If … Read more…

Posted in Blog, Hints & Tips | Tagged , , | Leave a comment

Try Some AdWords PPC for Christmas

Being a Google AdWords qualified individual means that I’ve had to study for – and pass – an exam set by Google to ensure that I know how to use the Google AdWords system. Google also require that you have … Read more…

Posted in Blog, Hints & Tips | Tagged , | Leave a comment

BOOK REVIEW – Winning Results with Google AdWords

Newly updated in 2009 this book is intended to show you how to “Run a successful ad campaign on Google”. Our view is that it only of interest to a very small niche of readers: Google AdWords professionals interested in … Read more…

Posted in Blog, Hints & Tips | Tagged , , | Leave a comment

Google AdWords reveals valuable keyword data

And about time too. There has always been an air of mystery surrounding what keywords are actually triggering your ads to appear; leaving you uncertain if your ads are showing for phrases truly relevant to your business – particularly if … Read more…

Posted in Blog, Search Engine Optimisation | Tagged , , | Leave a comment