Tag Archives: analytics

Google analytics email reports are back!

Over 3 months after releasing the latest version of Google analytics, Google have finally put back in place the ability to schedule and send yourself email reports. It might not seem the most important feature in the system, clearly not … Read more…

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Facebook advertising – check the numbers add up

We’ve just recently setup a Facebook ad campaign for a local company, and it prompted me to remind our blog readers to treat ALL sources of paid advertising with scepticism. We got some reasonable viewing numbers (Facebook advertising is a … Read more…

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SEO your website search box

As well as being able to get great information about what people searched on the web to find you (keywords report), Google Analytics can easily be setup to show you what people searched for WITHIN your website. You just need … Read more…

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Don’t believe directory salesmen – Google Analytics reveals all

Our clients are often phoned up by people selling entries in various online directories. The sales tactics they use are often akin to the high pressure sales tactics you see featured on TV programmes like Watchdog, and they often quote … Read more…

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Free Website Analysis courses now available for booking…

You can now book places on the free website analysis courses that I’m delivering on behalf of Business Link here: free website analysis course. Click on this link and then click on Search for an Event (in the right-hand column), … Read more…

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Free Google Analytics & website analysis courses

As promised, some provisional dates below for anyone interested in these courses that I am going to be running on behalf of Business Link. The aim of the course is to introduce the concept of website analysis, look at how … Read more…

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Excluding your own traffic from Google Analytics

For those of you who like to look at statistics gathered by Google Analytics, you will very probably find your stats skewed by your own visits to your site. Google recommend filtering your traffic out of the statistics by using … Read more…

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Tracking effectiveness of marketing with Google Analytics

Some people love getting detailed knowledge about how people access their web sites and spend lots of time mining for useful information within the statistics that something like Google Analytics can give them; and some people don’t! No matter which … Read more…

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