Tag Archives: adwords

Google external keyword tool to go?

I have just read that Google appear to be pulling their external keyword tool from circulation soon. See: https://support.google.com/adwords/bin/answer.py?hl=en&answer=2511914 This is a vital tool for the research¬† behind search engine optimisation. Google tell us to produce good content then they … Read more…

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What kind of auction does Google Adwords use?

Just out of interest, if you ever wondered about Google’s very interestingly, but seemingly complicated, form of auction used to bid and charge for Google AdWords, it is a form of ‘Vickrey auction’. That’s where you bid one amount but … Read more…

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Broad matching on Google AdWords – just say no

SEO companies have always advised against use of broad match in Google AdWords. That’s when you give Google free reign to show your ads for searches ‘related’ to the one you ask to advertise for. For example, you might ask … Read more…

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Upgrade to Firefox 8 – don’t do it… yet!

We’ve just upgraded to the latest version of Firefox – our favourite heavyweight (heavy in terms of memory use being the operative word!) web browser. Unfortunately this seems to stop your ability to access the Google AdWords system. So, if … Read more…

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Google AdWords editor upgrade fails

If you use the very useful Google AdWords external editor tool (http://www.google.com/intl/en/adwordseditor/) (and you should to enable you to copy ads/campaigns etc. far more easily than in the online interface) then you might get a bit of a shock when … Read more…

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Google AdWords privacy policy update

If you’re advertising using Google AdWords and collecting customer’s personal information on your own site (e.g. for newsletter sign up etc.) then you might be interested in some changes to Google’s AdWords Privacy Policy. From the 17th of May (today!) … Read more…

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Google AdWords – stop competing against yourself!

Although it can be a valid strategy to advertise for your own brand name using Google AdWords (and potentially for your competitors’ brand names), many people don’t look to see if there is actually anybody competing for those keywords. If … Read more…

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Free Google AdWords training course

If anybody is interested in a free Google AdWords training course in Cambridgeshire, then why not come along to the ‘A practical introduction to Google AdWords’ course in Ely on Tuesday the 11th at 17:30. I’m giving this course on … Read more…

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