A simple eCommerce website for Huntingdon based company Diamond Ground Products.
Their existing site is a sister site to their US partner’s so they were unable to make large scale changes to it, but still wanted to add the ability to sell a selection of their products online.
The solution was to produce a focused WordPress microsite with eCommerce capability, cross linked from the original site through ‘buy now buttons’. This solution meant minimum updates to the existing site plus the ability to build the eCommerce site as a microsite whose SEO is focused on a narrow range of products and search terms.
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Diamond Ground Products are a market leader in Europe selling tungsten welding electrodes and supporting equipment, such as grinders and grinding wheels.