Category Archives: Hints & Tips

General web advice/hints and tips aimed at small/medium sized businesses

How to track clicks to PDF files in Google Analytics

Google Analytics is a great free tool for having a look at visitor behaviour on your website, but it isn’t possible ‘out of the box’ to track statistics for clicks on links to PDF documents (e.g. online brochures) or external … Read more…

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Reducing the cost of online payments/eCommerce

We don’t all live in a bubble world like the Post Office, with the ability to raise our prices by over 30% – somebody ought to tell them that there is a recession on! Instead there is ever increasing pressure … Read more…

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What kind of auction does Google Adwords use?

Just out of interest, if you ever wondered about Google’s very interestingly, but seemingly complicated, form of auction used to bid and charge for Google AdWords, it is a form of ‘Vickrey auction’. That’s where you bid one amount but … Read more…

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Broad matching on Google AdWords – just say no

SEO companies have always advised against use of broad match in Google AdWords. That’s when you give Google free reign to show your ads for searches ‘related’ to the one you ask to advertise for. For example, you might ask … Read more…

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Make link bait material work harder

We often talk about developing and giving away free content to entice people to your site. Unfortunately, many people might selfishly take the content and then not to do anything to reward you, such as hitting the facebook like button … Read more…

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Windows 7 (doesn’t) backup – check your insurance policy

Today I have been trying to get the backups of our Windows machines in the office onto our shiny NAS device. Windows 7 provides a backup and image facility; the idea is that you image the machine to backup a … Read more…

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Why you don’t need an HTML 5 website… yet

It seems that HTML 5 is surpassing Web 2 as the latest buzzword thrown around by web developers, and picked up on and misused by non-developers. HTML is the language used to define what appears on a web page. Our … Read more…

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Social Media Optimisation – pinterest.com

It seems sometimes that you’re running just to stay in the same place when it comes to social media. You’ve got Facebook, Twitter, Linked, YouTube, Flickr, Picasa and many more to consider… And here comes another one to consider: pinterest.com. … Read more…

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