Category Archives: Search Engine Optimisation

Search Engine Optimisation (SEO) advice/hints and tips aimed at small/medium sized businesses – in particular to business owners

Goodbye Google Merchant Center

Just heard that Google are retiring their free Google Shopping listing service, but replacing it with a pay to play service. Is their no end to Google’s greed? Will people eventually not be able to find the free results within … Read more…

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Google Places is being replaced…

In the US today Google Places has been replaced by Google Plus Local. Check here: google plus local

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How to track clicks to PDF files in Google Analytics

Google Analytics is a great free tool for having a look at visitor behaviour on your website, but it isn’t possible ‘out of the box’ to track statistics for clicks on links to PDF documents (e.g. online brochures) or external … Read more…

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Google external keyword tool to go?

I have just read that Google appear to be pulling their external keyword tool from circulation soon. See: https://support.google.com/adwords/bin/answer.py?hl=en&answer=2511914 This is a vital tool for the research¬† behind search engine optimisation. Google tell us to produce good content then they … Read more…

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What kind of auction does Google Adwords use?

Just out of interest, if you ever wondered about Google’s very interestingly, but seemingly complicated, form of auction used to bid and charge for Google AdWords, it is a form of ‘Vickrey auction’. That’s where you bid one amount but … Read more…

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Broad matching on Google AdWords – just say no

SEO companies have always advised against use of broad match in Google AdWords. That’s when you give Google free reign to show your ads for searches ‘related’ to the one you ask to advertise for. For example, you might ask … Read more…

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Google analytics email reports are back!

Over 3 months after releasing the latest version of Google analytics, Google have finally put back in place the ability to schedule and send yourself email reports. It might not seem the most important feature in the system, clearly not … Read more…

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SEO – clickthrough rate & dwell time

Google uses lots of measures to determine the authority of a page. Today we’re going to think about clickthrough rate and dwell time. Google sees the rate at which people click on each entry in its search results, so if … Read more…

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