Tag Archives: ppc

Google’s new Enhanced AdWords ads

So, Google have extended their ads from the old 25/35/35 to 30/30/80 letters. Or have they?

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Beware AdWords mobile app fraud

I was recently conducting an AdWords review for a client and I noticed a sudden leap in clicks, impressions and cost on a carefully segregated Display Network advertising campaign. The campaign was set for automatic placements so Google was picking … Continue reading

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Facebook advertising warning

I’ve written previously about my suspicion that a huge amount of Facebook traffic is actually automated computer programs. Now an independent company have done some pretty detailed testing to infer that up to 80% of their paid for Facebook advertising … Continue reading

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Facebook advertising – check the numbers add up

We’ve just recently setup a Facebook ad campaign for a local company, and it prompted me to remind our blog readers to treat ALL sources of paid advertising with scepticism. We got some reasonable viewing numbers (Facebook advertising is a … Continue reading

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Google AdWords editor upgrade fails

If you use the very useful Google AdWords external editor tool (http://www.google.com/intl/en/adwordseditor/) (and you should to enable you to copy ads/campaigns etc. far more easily than in the online interface) then you might get a bit of a shock when … Continue reading

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