Tag Archives: links

Don’t buy links… ever…

Google has always warned against trying to unfairly influence ranking by buying links, but instead urges you to focus on good quality content and engagement across a spread of online platforms. Of course what Google says and what Google does … Continue reading

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Link check your website – regularly

There’s nothing worse than looking at a website only to find broken links in it; links that,  when clicked on,  lead to pages that don’t exist. This can be very off putting to a user. It also doesn’t give a … Continue reading

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Link Research for SEO – MAJOR UPDATE!

Having grieved the loss of Yahoo Site Explorer as the ultimate tool for having a quick peek at where your competitors get their links from; we all had to move on to Open Site Explorer, a somewhat flaky (and with … Continue reading

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How to track clicks to PDF files in Google Analytics

Google Analytics is a great free tool for having a look at visitor behaviour on your website, but it isn’t possible ‘out of the box’ to track statistics for clicks on links to PDF documents (e.g. online brochures) or external … Continue reading

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SEO your first link anchor text

I’ve said in the past how it is important to have keywords in anchor text, for example link as follows: More info about SEO in Peterborough. instead of: For more info on SEO in Peterborough, click here. Something to remember … Continue reading

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