Tag Archives: authority

Widen the reach of your content

Too few sites look beyond having content focused on the products or services that they are trying to sell. To match against a broader spread of searches, and thus receive more traffic, you need a broader spread of content. So, … Continue reading

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SEO – clickthrough rate & dwell time

Google uses lots of measures to determine the authority of a page. Today we’re going to think about clickthrough rate and dwell time. Google sees the rate at which people click on each entry in its search results, so if … Continue reading

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