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Tag Archives: adwords
If you use Google shopping ads you might well have seen your spend go through the roof this year. Shopping ads can be very effective but it seems something might have changed causing a rise in spend.
So, Google have extended their ads from the old 25/35/35 to 30/30/80 letters. Or have they?
Don’t believe the latest rhetoric from Google AdWords; their latest change to AdWords is just another play at forcing everybody to pay to rank in Google. They claim their latest change increases click through rates by more than 20% – … Continue reading
It’s been rumoured for a while but now it’s finally here, the end of free searches in Google as we know them. On desktop Google are ditching Ads in the right column and placing up to 4 ads above the … Continue reading
Adding a negative to your AdWords AdGroup/Campaign/Keyword list? Make sure you do it right or you might exclude more or less than you thought.