Free searches on Google RIP

Gerald Thulbourn, WebSanity Internet Marketing, HuntingdonIt’s been rumoured for a while but now it’s finally here, the end of free searches in Google as we know them. On desktop Google are ditching Ads in the right column and placing up to 4 ads above the organic search results and up to 3 below the search results.

From our experience of the market looking at many people’s AdWords results we already know that many people searching on the internet behave like complete idiots, typing in their search term and then just clicking on the first thing at the top of the list, paying no the attention to whether it is relevant to their search or not. If you think that people ‘skip the ads’ at the top to click on only the organic results, you’re wrong – you may do, as I do, but the numbers say that we’re in a tiny minority.

So it you want decent traffic now you are going to have to increasingly rely on using paid advertising through AdWords (and from my previous disparaging comment about the searching public, a well optimised one otherwise you’ll just end up paying for irrelevant clicks).

What to do:

  • Use AdWords as part of your strategy.
  • Make sure your AdWords are highly optimised and carefully monitored
  • Don’t give up on SEO – but go longer tail, focus on more pages more focused on more narrowly focused terms (long tail) Highly optimise descriptions and keep working on great content.
  • Consider a balanced approach to include (dare I say it) social media.
  • Stop using Google – this move amounts to a tax by a corporate body on using the Internet. Try Bing or (honestly) Duck Duck Go. Their search results might be poorer but they’ll get better the more people switch to using them.

 

Help and advice on Web Design in HuntingdonPeterborough & Cambridge AND SEO in Huntingdon, Peterborough & Cambridge from WebSanity Internet Marketing.

Share
Posted in Search Engine Optimisation (SEO) | Tagged , , , | Comments Off on Free searches on Google RIP

Google AdWords negatives done the correct way

Gerald Thulbourn, WebSanity Internet Marketing, HuntingdonAdding a negative to your AdWords AdGroup/Campaign/Keyword list? Make sure you do it right or you might exclude more or less than you thought. Continue reading

Share
Posted in Search Engine Optimisation (SEO), Web Hints & Tips | Tagged , | Comments Off on Google AdWords negatives done the correct way

Spurious WordPress user password reset emails

Gerald Thulbourn, WebSanity Internet Marketing, HuntingdonHave you received an unexpected “your password has been reset” email from WordPress recently? It isn’t just you…

Continue reading

Share
Posted in Web Design, WordPress Web Design | Tagged , , | Comments Off on Spurious WordPress user password reset emails

WordPress admin and Chrome problem

WebSanity Internet Marketing logoGot a problem with your WordPress admin left navigation bar going ‘a bit weird’ when you hover over admin items?

Continue reading

Share
Posted in Web News, WordPress Web Design | Tagged , , | Comments Off on WordPress admin and Chrome problem

Bing Webmaster tools & SEO – give it some attention

We always talk about the importance of pandering to Google; checking Google’s Search Console (aka webmaster tools) for reported errors, feeding it sitemap files etc.etc.

However…

Continue reading

Share
Posted in Search Engine Optimisation (SEO) | Tagged , , | Comments Off on Bing Webmaster tools & SEO – give it some attention