Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) advice/hints and tips aimed at small/medium sized businesses – in particular to business owners

Don’t let eCommerce customers slip through your fingers

If you run an eCommerce website you should be familiar with the concept of abandoned baskets; shopping carts that have been filled but then the potential customer left them before completing payment at the checkout. Don’t let these customers slip … Continue reading

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Google Sitelinks Optimisation – SEO

Sitelinks are the extra set of links that appear beneath the usual website block in the Google results when somebody does a search for which Google thinks you might have a lot to offer. Typically this appears, even for the … Continue reading

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Sitemaps and Feeds – the latest Google advice

I was reading an article by Google the other day and something caught my eye that I thought might be if interest; more later. A website has two primary ways of telling website search engines about what pages exist on … Continue reading

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Google AdWords optimisation update

Google are making a subtle but important update in September which makes a mockery of their intention to allow you to deliver closely targeted advertising. To many it won’t have an apparent impact, but it certainly could hit some unsuspecting … Continue reading

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Secure Google AdWords with 2 step verification

With ever growing pressure from hackers, it’s worth taking a few moments to beef up the security on your Google AdWords account. After all, you wouldn’t want to find out you’d actually been paying to advertise cheap Ugg boots in … Continue reading

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