Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) advice/hints and tips aimed at small/medium sized businesses – in particular to business owners

Google shopping Ads – reign them in

If you use Google shopping ads you might well have seen your spend go through the roof this year. Shopping ads can be very effective but it seems something might have changed causing a rise in spend.

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Google AdWords Extended Ads are here

Don’t believe the latest rhetoric from Google AdWords; their latest change to AdWords is just another play at forcing everybody to pay to rank in Google. They claim their latest change increases click through rates by more than 20% – … Continue reading

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https:// – The next thing Google want you to change about your website

Having asked us all to make our websites mobile friendly (ahem, one day I must update OUR website to catch up with that – “Cobblers’ shoes” and all that); Google’s next big ask is that we make our websites “serve … Continue reading

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Go mobile friendly or don’t expect much traffic from mobile search results!

This time they REALLY mean it. A year ago Google told us that mobile friendly sites would be given a boost in mobile search results, well now they’ve given an even stronger indication that they are turning the thumbscrews on … Continue reading

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Free searches on Google RIP

It’s been rumoured for a while but now it’s finally here, the end of free searches in Google as we know them. On desktop Google are ditching Ads in the right column and placing up to 4 ads above the … Continue reading

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