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Search Engine Optimisation (SEO)
If you use Google shopping ads you might well have seen your spend go through the roof this year. Shopping ads can be very effective but it seems something might have changed causing a rise in spend.
Don’t believe the latest rhetoric from Google AdWords; their latest change to AdWords is just another play at forcing everybody to pay to rank in Google. They claim their latest change increases click through rates by more than 20% – … Continue reading
Having asked us all to make our websites mobile friendly (ahem, one day I must update OUR website to catch up with that – “Cobblers’ shoes” and all that); Google’s next big ask is that we make our websites “serve … Continue reading
This time they REALLY mean it. A year ago Google told us that mobile friendly sites would be given a boost in mobile search results, well now they’ve given an even stronger indication that they are turning the thumbscrews on … Continue reading