Author Archives: Gerald Thulbourn

About Gerald Thulbourn

Gerald Thulbourn setup WebSanity in 2004. He has a 1st class honours MEng in Microelectronics & Software Engineering (i.e. he's a techy), 5 A grades at A level (i.e. he works hard) and loves to communicate (i.e. odd for a techy). He hates tech speak, sloppy/badly tested code, and technology for the sake of technology's sake. He loves helping people understand marketing concepts and seeing how their application makes a real difference to their business. In particular he loves training; SEO, Website Analysis, WordPress etc. Read more about us on Google+

WebSanity Internet Marketing new website in development

After 10 years’ good service we’re finally starting to develop a new website.

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The new reality of website maintenance

With the start of the new year we are spending time updating a lot of websites, in particular those based on WordPress, to the latest version of software/plugins/themes. Why do we bother?

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Google shopping Ads – reign them in

If you use Google shopping ads you might well have seen your spend go through the roof this year. Shopping ads can be very effective but it seems something might have changed causing a rise in spend.

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Google’s new Enhanced AdWords ads

So, Google have extended their ads from the old 25/35/35 to 30/30/80 letters. Or have they?

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Recycle your old computer equipment (in Cambridge)

The dire service from website hosts hasn’t made me put a sledgehammer through my computer  – yet – but if you have any old computers you want to get rid of then…

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