Yearly Archives: 2013

Beware AdWords mobile app fraud

I was recently conducting an AdWords review for a client and I noticed a sudden leap in clicks, impressions and cost on a carefully segregated Display Network advertising campaign. The campaign was set for automatic placements so Google was picking … Continue reading

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Don’t buy links… ever…

Google has always warned against trying to unfairly influence ranking by buying links, but instead urges you to focus on good quality content and engagement across a spread of online platforms. Of course what Google says and what Google does … Continue reading

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Optimising your AdWords for ‘above the organic results’

If you have a well optimized Google AdWords campaign you might be lucky enough to appear in the Google AdWords results ABOVE the organic results. These ads are placed there by Google so as to trick people into thinking they … Continue reading

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PayPal slips a HUGE change into a ‘just a quick reminder’ email

I’ve always thought PayPal were a bunch of Muppets™ – the information they give on their site for developers is appalling, the management interface for customers is beyond appalling and their testing tools are beyond beyond appalling, but we’re kind … Continue reading

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Google AdWords Display Network – look out for ads in apps

If you advertise using Google’s AdWords Display Network here’s something to look out for that could be costing you money. The Display Network is where your ads appear on other people’s websites (blogs mainly) who are selling advertising space through … Continue reading

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