SEO – Considering Blog Comments

Setting up a blog is a great way to add keyword focused content on your site and engaging with potential customers.  One of the powerful aspects of blogs is the ability for people to comment on your posts,  thereby increasing engagement and potentially building further content (just look at what Amazon’s user reviews have done for their ranking)

However,  you face two key problems:

  • Getting comments in the first place.  People are getting more time poor these days (maybe that’s why they have to spend so much time on Facebook at work) so you really need to encourage comments back.  What do you think? I.e. try asking questions, or leaving things a bit more open!
  • Comment spam. Comments generally get posted as ‘by name’ with that name linking to a web address (quite why I don’t know,  its just a dumb convention if you ask me). This encourages massive levels of spam because people can post comments from ‘cheap Nike trainers’ linking to cheap-nike-trainers.com. If you’re into your SEO you’ll recognise that as a keyword rich link that builds that site’s ranking. In reality this door was closed years ago by a thing called rel=”nofollow”, a technical label that tells Google to disavow this link (developed for this exact scenario and automatically implemented by all decent blogging systems). But still people do it (usually cheap outsourced SEO packages, or even automated spamming systems). These kind of comments look bad, and MIGHT have some influence on other search engines, so I’d highly recommend you filter such comments out (by moderation or auto spam filtering tools). You’ll also notice that such comments have generic totally banal content. Generally if the comment isn’t engaging with you,  bin it.

Any ideas for future blog posts? Any burning SEO questions? Comment below… 🙂

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One Response to SEO – Considering Blog Comments

  1. Justin says:

    I think this completely correct. And more than that, just commenting for a link can turn other people off. If I see a site connected with an irrelevant or spammy looking comment, I certainly won't click that link and I might even remember it the next time I come across it on the web.

About Gerald Thulbourn

Gerald Thulbourn setup WebSanity in 2004. He has a 1st class honours MEng in Microelectronics & Software Engineering (i.e. he's a techy), 5 A grades at A level (i.e. he works hard) and loves to communicate (i.e. odd for a techy). He hates tech speak, sloppy/badly tested code, and technology for the sake of technology's sake. He loves helping people understand marketing concepts and seeing how their application makes a real difference to their business. In particular he loves training; SEO, Website Analysis, WordPress etc. Read more about us on Google+