Widen the reach of your content

Too few sites look beyond having content focused on the products or services that they are trying to sell. To match against a broader spread of searches, and thus receive more traffic, you need a broader spread of content.

So, why not review your site and bolster the content with some extra pages focused on people searching for problems or solutions which your product or services address?

For example, if you sold/installed aerials, you might add extra pages:
Weak TV signal
Missing TV channels
Improving  TV reception
Improve radio reception

These might not convert as well as people searching for TV aerial in Huntingdon, for example, but they will bring traffic and – more importantly – authority in the eyes of Google.

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About Gerald Thulbourn

Gerald Thulbourn setup WebSanity in 2004. He has a 1st class honours MEng in Microelectronics & Software Engineering (i.e. he's a techy), 5 A grades at A level (i.e. he works hard) and loves to communicate (i.e. odd for a techy). He hates tech speak, sloppy/badly tested code, and technology for the sake of technology's sake. He loves helping people understand marketing concepts and seeing how their application makes a real difference to their business. In particular he loves training; SEO, Website Analysis, WordPress etc. Read more about us on Google+