Social Media Optimisation –

It seems sometimes that you’re running just to stay in the same place when it comes to social media. You’ve got Facebook, Twitter, Linked, YouTube, Flickr, Picasa and many more to consider…

And here comes another one to consider: If you’re selling a highly visual product or something niche or ‘crafty’ it might be worth a quick dabble.

Remember that social media is about being where your customers are hanging out, whereas SEO is about search engines pure and simple.

As with all online marketing, use your Analytics data to see what is working for you and to measure your results and focus your efforts.

My only concern with pinterest: a lot of the home page pieces seem to have been published  weeks ago: if it’s going to be successful it needs to keep its content fresh.

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About Gerald Thulbourn

Gerald Thulbourn setup WebSanity in 2004. He has a 1st class honours MEng in Microelectronics & Software Engineering (i.e. he's a techy), 5 A grades at A level (i.e. he works hard) and loves to communicate (i.e. odd for a techy). He hates tech speak, sloppy/badly tested code, and technology for the sake of technology's sake. He loves helping people understand marketing concepts and seeing how their application makes a real difference to their business. In particular he loves training; SEO, Website Analysis, WordPress etc. Read more about us on Google+