Improve your SEO with Fresh Content

WebSanity Internet Marketing logoWe’ve always said that it’s good SEO to keep the content on your site updated regularly – it helps your search engine rankings. A recent change to the Google search algorithm, affecting 35% of searches (according to Google), sees it rewarding fresh of content even further.

Now, more so than ever, it is important to consider a blog for your site. Can’t bear the thought of writing a diary of what your business has been up to – why not try writing:

  • Hints & Tips, e.g. SEO Hints & Tips
  • Comments on current industry news
  • Case studies
  • Free – and relevant – content, e.g. recipes

Use Google’s blog search to see what your competitors are writing about, and Google Alerts to keep abreast of industry news. Be creative!

It might be hard to get started, but the fresher your content the more likely Google will see you as being an authority, and the more likely you will rank better.

Help and advice on SEO in Cambridge, Huntingdon or Peterborough from WebSanity Internet Marketing.

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About Gerald Thulbourn

Gerald Thulbourn setup WebSanity in 2004. He has a 1st class honours MEng in Microelectronics & Software Engineering (i.e. he's a techy), 5 A grades at A level (i.e. he works hard) and loves to communicate (i.e. odd for a techy). He hates tech speak, sloppy/badly tested code, and technology for the sake of technology's sake. He loves helping people understand marketing concepts and seeing how their application makes a real difference to their business. In particular he loves training; SEO, Website Analysis, WordPress etc. Read more about us on Google+