Here come Rich Snippets…

WebSanity Internet Marketing logoI’ve talked about Rich Snippets in the past – that’s the notion that you mark your data up with hidden keys that tell Google more information about that content so that they can do something with it. I’ve always said it was the future of the web, well that future moved one step closer yesterday when Google started showing more rich snippets across ads.

Interestingly it was from one of Rich Snippet’s early adopters – eBay. Here’s what they look like:

Rich Snippets in Google Results

Rich Snippets are not the kind of thing that a ‘man in the street’ can add to their website – it’s deeply technical and this move will favour large websites (like eBay) with a reasonable development budget. But if you think snippets to show off your products, courses, locations, etc. might benefit you then get in touch to chat about how they can be added to your existing website.


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About Gerald Thulbourn

Gerald Thulbourn setup WebSanity in 2004. He has a 1st class honours MEng in Microelectronics & Software Engineering (i.e. he's a techy), 5 A grades at A level (i.e. he works hard) and loves to communicate (i.e. odd for a techy). He hates tech speak, sloppy/badly tested code, and technology for the sake of technology's sake. He loves helping people understand marketing concepts and seeing how their application makes a real difference to their business. In particular he loves training; SEO, Website Analysis, WordPress etc. Read more about us on Google+