The UK government has released guidance on this – at long last – here:
In a nutshell the new “law is an ass” – the only way to effectively implement it is for the EU to beg/threaten the browser developers to add new tools to deal with it. Until then (don’t hold your breath), if you are using Google Analytics, we highly recommend that you take the following steps:
- Update the footer of your website, perhaps just above the copyright, with a statement such as:
This website uses first party cookies to gather anonymous website user behaviour information. Read more…
That is more than most will do, and you can feel satisfied that you’re not breaking the law… even if it is an ass!