Selling products on line? List your barcodes!

WebSanity Internet Marketing logo If you sell products online that have a standard UPC barcode associated with them, then list that barcode on your website alongside the manufacturer’s part number (and description) next to each product.

People sometimes search using a search engine for manufacturer’s part number if they are looking for a specific product – if you don’t list it you can’t be found for that search.

But why barcodes? Well it’s pretty rare for somebody to type in and search for a barcode… unless they are using a modern smart phone shopping app. These take a photo of a barcode, analyse it and then search the web for it.

If you don’t list it, you can’t be found for it!

And while you’re busy sorting these out, make sure that you put these details into your Google Merchant Center data (you do have your products listed in Merchant Center, don’t you?) – the more data you have in Merchant Center, the more likely you are to appear in the search results.

Help and advice on SEO in CambridgeHuntingdon or Peterborough from WebSanity Internet Marketing.

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2 Responses to Selling products on line? List your barcodes!

  1. Not sure if I should leave you a whole comment for this, but I enjoyed reading this post 🙂 Sometimes I think blogs should come equipped with "Like" buttons.

About Gerald Thulbourn

Gerald Thulbourn setup WebSanity in 2004. He has a 1st class honours MEng in Microelectronics & Software Engineering (i.e. he's a techy), 5 A grades at A level (i.e. he works hard) and loves to communicate (i.e. odd for a techy). He hates tech speak, sloppy/badly tested code, and technology for the sake of technology's sake. He loves helping people understand marketing concepts and seeing how their application makes a real difference to their business. In particular he loves training; SEO, Website Analysis, WordPress etc. Read more about us on Google+