Search Engine Optimisation for multiple countries

I often get asked, by companies targeting an international market, the best way of optimising a site across multiple countries. This isn’t easy, and most don’t have the resources to build translated websites for each country served on the relevant local domain name and hosted in that country. A good alternative is as follows:

Have one master domain name, e.g. xyz.com. Create subdirectories for each target country/language, e.g.
xyz.com/fr
xyz.com/de
xyz.com/it

Create you ‘localised’ version of the website within those directories (ideally translated to the native language and  tagged as such using the language meta-tag). Then use Google webmaster tools to target each subdirectory to the relevant country.

Note: Do not just present the same material in English within each section – Google abhors duplicate content!

Help and advice on SEO in CambridgeHuntingdon or Peterborough from WebSanity Internet Marketing.

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About Gerald Thulbourn

Gerald Thulbourn setup WebSanity in 2004. He has a 1st class honours MEng in Microelectronics & Software Engineering (i.e. he's a techy), 5 A grades at A level (i.e. he works hard) and loves to communicate (i.e. odd for a techy). He hates tech speak, sloppy/badly tested code, and technology for the sake of technology's sake. He loves helping people understand marketing concepts and seeing how their application makes a real difference to their business. In particular he loves training; SEO, Website Analysis, WordPress etc. Read more about us on Google+