Write SEO content once, but publish several times…

With so many channels to communicate on nowadays – your website, Facebook, your blog, Twitter, LinkedIn etc. it can be almost impossible to keep them all up to date.

But in fact you can simplify things by linking a lot of them together, and write your content only once. That doesn’t mean that you should ignore the different channels as each has a unique customer base and place in your SEO strategy… but linking them together can buy you a lot more time.

Start with your Blog. Find its RSS feed – that’s a special file for sharing content (very much liked by the search engines – hence why we try to produce an automatic RSS feed for any appropriate content that we link into a website, like news, PR etc.). If your blog has an RSS feed link (or button), click on it and you should see a list of your latest blog articles and a web address something like:
http://feeds.feedburner.com/WebsanityBlog?format=xml
or
http://blog.websanity.co.uk/rss.xml

Go to Facebook and add a notes section to your profile, from this page (you may have to hunt around a bit) you will have the option to import a blog. Give it the address you found above and it will now copy your Blog posts to your Facebook page (and keep it updated with all your latest posts).

Now visit http://www.facebook.com/twitter/ and select the option to link your Facebook account to your Twitter account.

Finally, go to LinkedIn, edit your profile and under Additional Information you will be able to link LinkedIn to display your Twitter updates.

So, now you can update your blog and the posts will appear in Facebook, then in Twitter, then in LinkedIn. Of course there are other social networking sites you can target, and more sophisticated ways of linking them, but this covers off some of the more important ones as simply as possible.

And don’t forget that if you have any other RSS feeds, from your news system for example, then make sure you feed those out in the same way, (and all RSS feeds should definitely be linked as sitemaps in the various Search Engine webmaster tools).

Help and advice on Search Engine Optimisation (SEO) in CambridgeHuntingdon or Peterborough from WebSanity Internet Marketing.

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2 Responses to Write SEO content once, but publish several times…

  1. Dave says:

    Gez, your last line interested me: "and all RSS feeds should definitely be linked as sitemaps in the various Search Engine webmaster tools" Care to explain this more.

    I have sitemaps posted and I have actually found it easy to sort this with Yahoo! (who still stubbonly refuse to index most of my site). Is this doable with Google and Bing?

    Dave

  2. WebSanity Internet Marketing says:

    Webmaster tools should allow you to submit sitemap.xml files for your website in Google, Bing and Yahoo webmaster tools.

    Decent webmaster tools also allow you to submit additional sitemaps which are rss feeds as well – great if you have news or anything else published by RSS (which you can't keep updating in your sitemap.xml file) or a Blog (ditto). They realise you can't keep updating your sitemap.xml file for every news article, so by accepting RSS feeds they keep more up to date with that is updating on the web.

    siteexplorer.search.yahoo.com Lets you submit RSS feeds as well as sitemap.xml just as a regular sitemap.
    http://www.google.com/webmasters/tools/home Lets you submit 'RSS feeds'.

    Not ranking well in Yahoo – I can see 6 pages indexed as opposed to 196 in Google – yep that's a problem (although Yahoo has such a low search volume this is better than thye other way around!) 164 files in your sitemap.xml file. I'd try resubmitting the sitemap.xml feed (and the rss feed if you have one) – maybe it needs a kick to wake it up. Yahoo cna be very sluggish.

About Gerald Thulbourn

Gerald Thulbourn setup WebSanity in 2004. He has a 1st class honours MEng in Microelectronics & Software Engineering (i.e. he's a techy), 5 A grades at A level (i.e. he works hard) and loves to communicate (i.e. odd for a techy). He hates tech speak, sloppy/badly tested code, and technology for the sake of technology's sake. He loves helping people understand marketing concepts and seeing how their application makes a real difference to their business. In particular he loves training; SEO, Website Analysis, WordPress etc. Read more about us on Google+