Optimise your hosting for SEO

If you have a website that is served from a .com domain name then it very important to look at the Search Engine Optimisation implications of where your website is physically hosted. Google, and other search engines, deliver results that are tailored on a location basis.  So, if you search for the same thing on google.co.uk and google.fr you will see very different results – tailored to the google domain you are using and the country you are connecting to the internet from, as well as various Google preference settings.

Google uses the country extension of your website to determine where it is hosted, eg. .co.uk, and preferentially serves it within that country. However, a .com extension is non-geographically based, and therefore the search engines use the physical location of where your website is hosted to determine where the site should be preferentially shown. If you host in the UK with a .com domain extension this should cause no problems, however, one example we have seen in the past involved a case where a UK national was hosted in the Netherlands using a .com name address – causing their website to rank better in the google.nl results compared to the google.co.uk results – which is their target audience; a real Search Engine Optimisation concern.

To find out where your website is hosted go to the site www.netcraft.com. In the ‘What’s that site running?’ box type in your full website address, e.g. www.websanity.co.uk.

Within the results you will see the Country:

If this doesn’t match with your target audience then you have an SEO issue that you need to address.

So, what can you do about this?
1. You could change your primary domain name and redirect the .com domain name to a .co.uk variant – a fairly quick yet technical process.
2. You could change your hosting to a UK based company. We would recommend this solution in the long run because it will have additional benefits such as shorter page display times.
3. As a bare minimum – if your website is registered with Google webmaster tools – you can tell Google your preferred country and it will deal with your website accordingly.

So, what appears to be a small issue can in fact have a large impact in Search Engine Optimisation terms, and remember that even if you host with a UK company they may host your website on servers outside this country without you knowing.

If you need any other help with Search Engine Optimisation of your website on an international basis, such as how to deal with targeting multiple countries through one website, then get in touch.

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About Gerald Thulbourn

Gerald Thulbourn setup WebSanity in 2004. He has a 1st class honours MEng in Microelectronics & Software Engineering (i.e. he's a techy), 5 A grades at A level (i.e. he works hard) and loves to communicate (i.e. odd for a techy). He hates tech speak, sloppy/badly tested code, and technology for the sake of technology's sake. He loves helping people understand marketing concepts and seeing how their application makes a real difference to their business. In particular he loves training; SEO, Website Analysis, WordPress etc. Read more about us on Google+