Search Engine Optimisation – too good to be true

Internet Marketing and Search Engine Optimisation can seem like hard work at times, so when an offer like this arrives in your email box:

“Do you wish you could increase your new business? Getting a GUARANTEED 1ST PAGE GOOGLE RANKING is more cost-effective than you might think. We have helped hundreds of businesses attract new customers in this market and we can help you! Our results are 100% guaranteed. Simply hit reply and I’ll share with you the cost and the benefits. See you at the top! In order for us to respond to your request for information, please include your company’s website address (mandatory) and or phone number.”

you think you’d jump at it?

Of course not – there are no guarantees in life apart from death and taxes – and there are certainly no guarantees as far as Search Engine Optimisation is concerned! But we increasingly come across people who have paid both one off AND ongoing fees in response to charlatan email offers like that shown above. Don’t be tempted to fall for such offers – if they do any work at all it is even possible that bad SEO practice will end up harming your Search Engine results when Google idendifies them.

We recommend that you use Search Engine Optimisation best practice to optimise your site technical implementation together with its structure and content; then work to build a genuine network of links from the online community. It isn’t easy and it takes time, but we guarantee that’s the best way to improve your search engine results!

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About Gerald Thulbourn

Gerald Thulbourn setup WebSanity in 2004. He has a 1st class honours MEng in Microelectronics & Software Engineering (i.e. he's a techy), 5 A grades at A level (i.e. he works hard) and loves to communicate (i.e. odd for a techy). He hates tech speak, sloppy/badly tested code, and technology for the sake of technology's sake. He loves helping people understand marketing concepts and seeing how their application makes a real difference to their business. In particular he loves training; SEO, Website Analysis, WordPress etc. Read more about us on Google+