Monthly Archives: February 2011

Don’t believe directory salesmen – Google Analytics reveals all

Our clients are often phoned up by people selling entries in various online directories. The sales tactics they use are often akin to the high pressure sales tactics you see featured on TV programmes like Watchdog, and they often quote … Read more…

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Google AdWords – stop competing against yourself!

Although it can be a valid strategy to advertise for your own brand name using Google AdWords (and potentially for your competitors’ brand names), many people don’t look to see if there is actually anybody competing for those keywords. If … Read more…

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