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February 2008
Protect your content!
Many companies seem to be unaware of the importance
of protecting their website content; it is easy to overlook
its value. The starting point is simply to put a copyright
statement on each page of your website in the form: 'Copyright
© WebSanity 2004-2008'. State the the year that
you first created the basic content, followed by a dash
and the year in which is was last updated (normally the
current year); you are laying claim to copyright for this
material over the longest period of time possible. Of
equal importance is ensuring that you have robust terms
and conditions published on your website stating what
people can and can't do with your content.
Of course, if you have content of greater value, e.g.
photos, data, research, market information etc. - and
don't forget the value of your product images and/or descriptions
(for an e-commerce site) - you need to take even greater
care over its protection. At WebSanity we give careful
consideration to these kinds of issues when working on
your behalf; it is part of delivering a high quality service
than many developers overlook...
Love what your website can do for you
Many businesses have a love/hate relationship with their
websites: it delivers them customers, but is it delivering
enough? It is important to look beyond the aesthetics
of the website to ensure it is marketed effectively to
the search engines (search engine optimisation), check
that the marketing message given out by the site is persuasive
and that the user experience makes customers want to buy
your products or services.
So, if you feel like giving your website a treat for Valentine,
why not buy it a web site review from WebSanity? We'll
help ensure that it is delivering the best it can for
your business, helping to build a better relationship
between you and your website in the future.
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