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Protect your customers' data
There have been plenty of news headlines recently about
instances of the government losing our personal data;
but you can be sure that the same pattern is repeated
in the private sector. Take due care of any data you gather
from your website; ensuring that it is securely stored,
both on your web server and in any copies of that data
that you have downloaded to your own machine/network.
Not only does this make good business sense it is also
a legal requirement under the terms of the Data Protection
Act. Full details of the act can be found at www.ico.gov.uk.
In most cases you won't need to register with the Information
Commissioner's Office, but you should familiarise yourself
with the requirements it imposes on you.
Ensure that you have a terms & conditions page clearly
accessible on your website that defines what you will
do with all data gathered. Finally, never share any data
unless you have customers' approval to use it in this
New year's resolutions for your web site
Many people start the new year with resolutions to improve
themselves - we feel the same should apply to web sites.
Before jumping in and planning to make improvements, take
some time out to do some analysis: review the goals of
your web site and how it is performing against them. Then,
and only then, plan how you are going to update your web
site to better meet those goals.
Perhaps this will mean a whole new website (in which case
you need to spend a lot more time analysing and planning
before taking any further steps); just a bit of a makeover
to round off the edges and bring it up to date; or - as
in many cases - some much needed attention to marketing
it online effectively (search engine marketing/optimisation),
Remember: Here at WebSanity we can help you with your
analysis work, as well as planning and implementing any
subsequent web site design updates.