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Tag Archives: ppc
Facebook advertising warning
I’ve written previously about my suspicion that a huge amount of Facebook traffic is actually automated computer programs. Now an independent company have done some pretty detailed testing to infer that up to 80% of their paid for Facebook advertising … Continue reading
Facebook advertising – check the numbers add up
We’ve just recently setup a Facebook ad campaign for a local company, and it prompted me to remind our blog readers to treat ALL sources of paid advertising with scepticism. We got some reasonable viewing numbers (Facebook advertising is a … Continue reading
Google AdWords editor upgrade fails
If you use the very useful Google AdWords external editor tool (http://www.google.com/intl/en/adwordseditor/) (and you should to enable you to copy ads/campaigns etc. far more easily than in the online interface) then you might get a bit of a shock when … Continue reading
Google AdWords – stop competing against yourself!
Although it can be a valid strategy to advertise for your own brand name using Google AdWords (and potentially for your competitors’ brand names), many people don’t look to see if there is actually anybody competing for those keywords. If … Continue reading
Try Some AdWords PPC for Christmas
Being a Google AdWords qualified individual means that I’ve had to study for – and pass – an exam set by Google to ensure that I know how to use the Google AdWords system. Google also require that you have … Continue reading
