Tag Archives: ppc

Facebook advertising – check the numbers add up

Posted on March 16, 2012 by

We’ve just recently setup a Facebook ad campaign for a local company, and it prompted me to remind our blog readers to treat ALL sources of paid advertising with scepticism. We got some reasonable viewing numbers (Facebook advertising is a … Continue reading →

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Google AdWords editor upgrade fails

Posted on May 23, 2011 by

If you use the very useful Google AdWords external editor tool (http://www.google.com/intl/en/adwordseditor/) (and you should to enable you to copy ads/campaigns etc. far more easily than in the online interface) then you might get a bit of a shock when … Continue reading →

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Posted in Hints & Tips, News | Tagged , , , | 5 Comments

Google AdWords – stop competing against yourself!

Posted on February 10, 2011 by

Although it can be a valid strategy to advertise for your own brand name using Google AdWords (and potentially for your competitors’ brand names), many people don’t look to see if there is actually anybody competing for those keywords. If … Continue reading →

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Try Some AdWords PPC for Christmas

Posted on October 17, 2009 by

Being a Google AdWords qualified individual means that I’ve had to study for – and pass – an exam set by Google to ensure that I know how to use the Google AdWords system. Google also require that you have … Continue reading →

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BOOK REVIEW – Winning Results with Google AdWords

Posted on June 7, 2009 by

Newly updated in 2009 this book is intended to show you how to “Run a successful ad campaign on Google”. Our view is that it only of interest to a very small niche of readers: Google AdWords professionals interested in … Continue reading →

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