Tag Archives: adwords

Google AdWords optimisation update

Google are making a subtle but important update in September which makes a mockery of their intention to allow you to deliver closely targeted advertising. To many it won’t have an apparent impact, but it certainly could hit some unsuspecting … Continue reading

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Secure Google AdWords with 2 step verification

With ever growing pressure from hackers, it’s worth taking a few moments to beef up the security on your Google AdWords account. After all, you wouldn’t want to find out you’d actually been paying to advertise cheap Ugg boots in … Continue reading

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Beware AdWords mobile app fraud

I was recently conducting an AdWords review for a client and I noticed a sudden leap in clicks, impressions and cost on a carefully segregated Display Network advertising campaign. The campaign was set for automatic placements so Google was picking … Continue reading

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Optimising your AdWords for ‘above the organic results’

If you have a well optimized Google AdWords campaign you might be lucky enough to appear in the Google AdWords results ABOVE the organic results. These ads are placed there by Google so as to trick people into thinking they … Continue reading

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Google AdWords Display Network – look out for ads in apps

If you advertise using Google’s AdWords Display Network here’s something to look out for that could be costing you money. The Display Network is where your ads appear on other people’s websites (blogs mainly) who are selling advertising space through … Continue reading

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