Tag Archives: adwords

Google AdWords phrase match WARNING

Back in May 2012 Google changed the way that “phrase matching” worked in Google AdWords to include common plurals and mis-spellings. So, if you had the phrase “welding lathes” then your ad would trigger for “welding lathe” or “welding lathes” … Continue reading

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Help setting up Google AdWords – discount vouchers!

I’ve got a bunch of Google AdWords £75 for £25 promotion codes that Google have given us to encourage people to give AdWords a try.  If you’re looking to set up AdWords in Huntingdon,  Peterborough or Cambridge than get in … Continue reading

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Extend the reach of your AdWords advertising

I often see existing google adwords campaigns that are poorly focused and bring in a lot of impressions, but have a low click through rate.  Basically,  if you use the default keyword matching type in adwords then it will show … Continue reading

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Google external keyword tool to go?

I have just read that Google appear to be pulling their external keyword tool from circulation soon. See: https://support.google.com/adwords/bin/answer.py?hl=en&answer=2511914 This is a vital tool for the research  behind search engine optimisation. Google tell us to produce good content then they … Continue reading

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What kind of auction does Google Adwords use?

Just out of interest, if you ever wondered about Google’s very interestingly, but seemingly complicated, form of auction used to bid and charge for Google AdWords, it is a form of ‘Vickrey auction’. That’s where you bid one amount but … Continue reading

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