Tag Archives: adwords

What kind of auction does Google Adwords use?

Posted on April 21, 2012 by

Just out of interest, if you ever wondered about Google’s very interestingly, but seemingly complicated, form of auction used to bid and charge for Google AdWords, it is a form of ‘Vickrey auction’. That’s where you bid one amount but … Continue reading →

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Broad matching on Google AdWords – just say no

Posted on April 6, 2012 by

SEO companies have always advised against use of broad match in Google AdWords. That’s when you give Google free reign to show your ads for searches ‘related’ to the one you ask to advertise for. For example, you might ask … Continue reading →

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Upgrade to Firefox 8 – don’t do it… yet!

Posted on November 9, 2011 by

We’ve just upgraded to the latest version of Firefox – our favourite heavyweight (heavy in terms of memory use being the operative word!) web browser. Unfortunately this seems to stop your ability to access the Google AdWords system. So, if … Continue reading →

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Google AdWords editor upgrade fails

Posted on May 23, 2011 by

If you use the very useful Google AdWords external editor tool (http://www.google.com/intl/en/adwordseditor/) (and you should to enable you to copy ads/campaigns etc. far more easily than in the online interface) then you might get a bit of a shock when … Continue reading →

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Google AdWords privacy policy update

Posted on May 17, 2011 by

If you’re advertising using Google AdWords and collecting customer’s personal information on your own site (e.g. for newsletter sign up etc.) then you might be interested in some changes to Google’s AdWords Privacy Policy. From the 17th of May (today!) … Continue reading →

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