Tag Archives: adwords

Beware AdWords mobile app fraud

I was recently conducting an AdWords review for a client and I noticed a sudden leap in clicks, impressions and cost on a carefully segregated Display Network advertising campaign. The campaign was set for automatic placements so Google was picking … Continue reading

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Optimising your AdWords for ‘above the organic results’

If you have a well optimized Google AdWords campaign you might be lucky enough to appear in the Google AdWords results ABOVE the organic results. These ads are placed there by Google so as to trick people into thinking they … Continue reading

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Google AdWords Display Network – look out for ads in apps

If you advertise using Google’s AdWords Display Network here’s something to look out for that could be costing you money. The Display Network is where your ads appear on other people’s websites (blogs mainly) who are selling advertising space through … Continue reading

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Tracking Bing Ads in Google Analytics

If you are trying Bing ads (adCenter) to extend the reach of your advertising beyond Google AdWords, then one huge disappointment is that the system doesn’t auto tag the links from your ads to your pages with the parameters needed … Continue reading

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Urgent Google AdWords optimisation – consider turning OFF Search Partners

A little while ago I had a rant about Google AdWords matching seeming to be delivering crazy numbers of impressions when actually few people were actually searching for that term. Well, Google finally (after the second attempt and several weeks) … Continue reading

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