Category Archives: Search Engine Optimisation

Search Engine Optimisation (SEO) advice/hints and tips aimed at small/medium sized businesses – in particular to business owners

Renaming web pages for Search Engine Optimisation

Posted on May 10, 2013 by

Many people, after first getting into SEO, hare off and rename their key pages (that’s the page web address or URL) to contain better key words. For example, renaming www.WebSanity.co.uk/huntingdon to www.WebSanity.co.uk/web-design-huntingdon Some words of advice: Perform some keyword research … Continue reading →

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How can I improve conversions on my website?

Posted on April 26, 2013 by

Trying to improve the conversion rate of your website (the number of people who contact you about a service, or who buy from you online) is an often forgotten part of marketing your business online. You might have put a … Continue reading →

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Give your images keyword rich filenames

Posted on April 12, 2013 by

Google doesn’t only read the Alt text that you set for images (make sure you set that as it is actually a legal requirement under the Disability Discrimination Act) on your page, but also the image file name. If you … Continue reading →

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How do I see how many people have viewed a PDF on my website?

Posted on March 1, 2013 by

If you have a brochure on your website in PDF format then you can’t normally see how many times it has been opened in your analytics (if you don’t have Google Analytics installed then get it installed – its a … Continue reading →

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How do I publish my blog on Facebook automatically?

Posted on February 15, 2013 by

Writing a blog/news to support your business is work enough, never mind having to also push it out on Facebook and Google+ (and potentially twitter and LinkedIn).  Well, you can make life a little easier by getting your latest blog … Continue reading →

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