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Author Archives: Gerald Thulbourn
Renaming web pages for Search Engine Optimisation
Many people, after first getting into SEO, hare off and rename their key pages (that’s the page web address or URL) to contain better key words. For example, renaming www.WebSanity.co.uk/huntingdon to www.WebSanity.co.uk/web-design-huntingdon Some words of advice: Perform some keyword research … Continue reading
Posted in Search Engine Optimisation, WordPress
Tagged page names, redirection, seo, url, wordpress
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How can I improve conversions on my website?
Trying to improve the conversion rate of your website (the number of people who contact you about a service, or who buy from you online) is an often forgotten part of marketing your business online. You might have put a … Continue reading
Improve your website admin security
We have recently seen a large increase in the number of website hacking attempts. We have even see one host add an extra level of security to stop the sites it hosts from being attacked on behalf of its users. … Continue reading
Give your images keyword rich filenames
Google doesn’t only read the Alt text that you set for images (make sure you set that as it is actually a legal requirement under the Disability Discrimination Act) on your page, but also the image file name. If you … Continue reading
Posted in Hints & Tips, Search Engine Optimisation
Tagged alt, filename, image, search engine optimisation, seo
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Urgent Google AdWords optimisation – consider turning OFF Search Partners
A little while ago I had a rant about Google AdWords matching seeming to be delivering crazy numbers of impressions when actually few people were actually searching for that term. Well, Google finally (after the second attempt and several weeks) … Continue reading
