Author Archives: Gerald Thulbourn

About Gerald Thulbourn

Gerald Thulbourn setup WebSanity in 2004. He has a 1st class honours MEng in Microelectronics & Software Engineering (i.e. he's a techy), 5 A grades at A level (i.e. he works hard) and loves to communicate (i.e. odd for a techy). He hates tech speak, sloppy/badly tested code, and technology for the sake of technology's sake. He loves helping people understand marketing concepts and seeing how their application makes a real difference to their business. In particular he loves training; SEO, Website Analysis, WordPress etc. Read more about us on Google+

Reducing the cost of online payments/eCommerce

Posted on April 29, 2012 by

We don’t all live in a bubble world like the Post Office, with the ability to raise our prices by over 30% – somebody ought to tell them that there is a recession on! Instead there is ever increasing pressure … Continue reading →

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Google external keyword tool to go?

Posted on April 26, 2012 by

I have just read that Google appear to be pulling their external keyword tool from circulation soon. See: https://support.google.com/adwords/bin/answer.py?hl=en&answer=2511914 This is a vital tool for the research  behind search engine optimisation. Google tell us to produce good content then they … Continue reading →

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SEO training course

Posted on April 24, 2012 by

Giving a Search Engine Optimisation course near Downham Market on Thursday 26th April in the morning. Only £30. If you’re interested in coming along let me know. An Introduction to Search Engine Optimisation Overview How often do you check to … Continue reading →

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What kind of auction does Google Adwords use?

Posted on April 21, 2012 by

Just out of interest, if you ever wondered about Google’s very interestingly, but seemingly complicated, form of auction used to bid and charge for Google AdWords, it is a form of ‘Vickrey auction’. That’s where you bid one amount but … Continue reading →

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Broad matching on Google AdWords – just say no

Posted on April 6, 2012 by

SEO companies have always advised against use of broad match in Google AdWords. That’s when you give Google free reign to show your ads for searches ‘related’ to the one you ask to advertise for. For example, you might ask … Continue reading →

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