The promise (30/30/80):
“Non-Financial Managers Finance -Training Courses in Birmingham”
But, the number of characters available is variable because it is based on the width of the letters, so you get a lot more lllllllllls than MMMMMMMMMMs. This is all fair enough – Google provide you with a handy preview so you can check whilst entering.
“Non-Financial Managers Finance -Training Courses in Birmin…”
But then when looking at the ad diagnostic tool…
“Non-Financial Managers Finance -Training Courses in…”
What a joke. One of the richest companies in the world can’t get the preview on their multi-billion dollar revenue system to match reality. Who does their programming for them? The Muppets™?!
What to do:
- DO swap to enhanced text ads, click through rates are certainly a few percentage higher than than the old ads
- Be very very careful going near the limit of lengths
- Use the Ad Preview tool to check how it appears just in case
- Maybe even check a few in a real search results in Google, who knows, maybe that will be different to promise, preview AND diagnostic?