Google’s new Enhanced AdWords ads

WebSanity Internet Marketing logoSo, Google have extended their ads from the old 25/35/35 to 30/30/80 letters. Or have they?

The promise (30/30/80):
“Non-Financial Managers Finance -Training Courses in Birmingham”

But, the number of characters available is variable because it is based on the width of the letters, so you get a lot more lllllllllls than MMMMMMMMMMs. This is all fair enough – Google provide you with a handy preview so you can check whilst entering.

The preview:
“Non-Financial Managers Finance -Training Courses in Birmin…”

But then when looking at the ad diagnostic tool…

The reality:
“Non-Financial Managers Finance -Training Courses in…”

What a joke. One of the richest companies in the world can’t get the preview on their multi-billion dollar revenue system to match reality. Who does their programming for them? The Muppets™?!

 

What to do:

  • DO swap to enhanced text ads, click through rates are certainly a few percentage higher than than the old ads
  • Be very very careful going near the limit of lengths
  • Use the Ad Preview tool to check how it appears just in case
  • Maybe even check a few in a real search results in Google, who knows, maybe that will be different to promise, preview AND diagnostic?

 

 

 

 

 

 

 

Help and advice on Web Design in HuntingdonPeterborough & Cambridge AND SEO in Huntingdon, Peterborough & Cambridge from WebSanity Internet Marketing.

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About Gerald Thulbourn

Gerald Thulbourn setup WebSanity in 2004. He has a 1st class honours MEng in Microelectronics & Software Engineering (i.e. he's a techy), 5 A grades at A level (i.e. he works hard) and loves to communicate (i.e. odd for a techy). He hates tech speak, sloppy/badly tested code, and technology for the sake of technology's sake. He loves helping people understand marketing concepts and seeing how their application makes a real difference to their business. In particular he loves training; SEO, Website Analysis, WordPress etc. Read more about us on Google+