Google AdWords privacy policy update

If you’re advertising using Google AdWords and collecting customer’s personal information on your own site (e.g. for newsletter sign up etc.) then you might be interested in some changes to Google’s AdWords Privacy Policy.

From the 17th of May (today!) they require greater transparency on your site regarding what you will do with any visitor’s personal information that you might gather whilst visiting your site.

As always recommended, get a Privacy Policy in place, and make sure you reveal what you will do with any information gathered by your website. This has always been key to meeting the terms of the Data Protection Act here in the UK, but now if you don’t do this Google could penalise you through lower AdWords quality score, which means lower positioning and/or higher cost.

For more details see: http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=46675

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3 Responses to Google AdWords privacy policy update

  1. freesoft says:

    Thank you..really informative!!

  2. Candida says:

    Added, I really like your blog! :)

  3. Beverlee says:

    Major follower on this website, a bunch of your blog posts have really helped me out. Awaiting updates!

About Gerald Thulbourn

Gerald Thulbourn setup WebSanity in 2004. He has a 1st class honours MEng in Microelectronics & Software Engineering (i.e. he's a techy), 5 A grades at A level (i.e. he works hard) and loves to communicate (i.e. odd for a techy). He hates tech speak, sloppy/badly tested code, and technology for the sake of technology's sake. He loves helping people understand marketing concepts and seeing how their application makes a real difference to their business. In particular he loves training; SEO, Website Analysis, WordPress etc. Read more about us on Google+