The usual approach is to spend a lot of time doing searches on the web for your products and services, looking for people’s use of language around those terms, and even more time in a tool such as the Google AdWords external keyword tool.
Why not take a break from this and use the Google wonder wheel to explore the web environment around your products or services in a visual manner?
- Start by going to google.co.uk and typing in a search.
- In the results, in the left-hand column that Google shows, click on the More Search Tools link.
- Within the All results section click on Wonder wheel.
Google now shows your central search term surrounded by topics it things are related to this. Click on a topic to see topics related to that, and then repeat. You can step back by clicking on a previous wheel. Note: look at the search results in the right hand column as this shows the search results for the term you just clicked on!
|Google’s Wonder Wheel|
OK, in no way is this a replacement for thorough keyword research, but Google’s wonder wheel can at least add a bit of fun to keyword discovery!