You can’t simply buy ranking

We’ve comes across a couple of cases recently where companies have paid not inconsiderable sums of money over a period of time to so called Search Engine Optimisation companies for guaranteed ranking results. Funnily enough none of them achieved anything; and on looking in detail they actually appeared to have done very little to make this happen (in fact they might have done more harm than good: Google dislikes people ‘buying links’ intensely).

I’ve got to admit that my sympathy was pretty thinly spread on people who had signed up for ‘too good to be true’ offers which – not unsurprisingly – turned out to be ‘too good to be true’. Whatsmore, one of them seemed to want the same deal again: for a fixed fee they wanted to be ‘Search Engine Optimised’ without discussing the details or what work they would have to undertake themselves – because they thought they could just buy it.

When it comes to Search Engine Optimisation you CAN buy expert advice, but balanced against this has to be a lot of input from YOU. Good SEO is based on a partnership between the SEO expert and client to gradually build better ranking; reviewing structure and content; sorting out technical issues; looking at ‘off site’ factors and then setting you off in the right direction in your ongoing Search Engine Optimisation mission.

So if you think you can simply buy search engine ranking without working in partnership with an expert in the field delivering help and guidance specifically related to your business then think again: money alone can’t buy you search engine ranking.

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About Gerald Thulbourn

Gerald Thulbourn setup WebSanity in 2004. He has a 1st class honours MEng in Microelectronics & Software Engineering (i.e. he's a techy), 5 A grades at A level (i.e. he works hard) and loves to communicate (i.e. odd for a techy). He hates tech speak, sloppy/badly tested code, and technology for the sake of technology's sake. He loves helping people understand marketing concepts and seeing how their application makes a real difference to their business. In particular he loves training; SEO, Website Analysis, WordPress etc. Read more about us on Google+